Heather Greer
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Experian Interactive acquires

Experian positioned as key consumer destination for online education and acquisition channel for clients

Costa Mesa, Calif., July 26, 2005 — Experian Interactive today announced the acquisition of, a leading online higher-education portal. enables consumers to find an online degree or certificate program best suited to advancing their professional goals.

For prospective students, provides extensive content on topics including online associate, bachelor’s, master’s and doctoral degrees; online certificate programs; education financing; and test preparation. Free, easy-to-use information request forms let students receive information quickly and efficiently from more than 125 schools regarding more than 1,600 accredited degree and certification programs.

For colleges and universities, provides targeted and economical resources to reach potential students. The company’s partnerships with major online portals and dozens of other Web properties make a leading provider of prospects to schools on a cost-per-lead basis.

Each month, more than 1 million adults visit Since entering the online higher-education marketplace in 2001, has fostered strategic content partnerships with major online portals and has built a reputation as the most trusted and recognized brand providing adults with access to online and campus-based educational opportunities.

“We are pleased to have the exceptional people of as part of the Experian family,” said Ed Ojdana, group president of Experian Interactive. “ is a proven leader in the online higher-education space and supports our mission to become the market leader in multiple vertical sectors associated with large-scale financial transactions and attendant life events. This acquisition complements our recent addition of Affiliate Fuel, which is focused on the education space as well, and will allow us to leverage synergies with our other businesses, such as™.”

“We are delighted to be part of Experian Interactive as this will allow us to greatly expand our offer of quality products and services desired by our customers,” said Jordon Keltz, president of “Our mission to help consumers access online education programs that fit their needs while helping college and university partners acquire quality leads supports Experian’s goals from both a consumer and client perspective.”

All employees and management for will be retained. The company is located in New York, N.Y.

The acquisition is consistent with Experian’s global strategy of acquiring complementary businesses that provide new products, new data or entry into new vertical or regional markets, while leveraging the core assets of Experian.

About Experian

Experian is the global leader in providing value-added information solutions to organizations and consumers. It has an unrivaled understanding of individuals, markets and economies around the world. Experian provides information, analytics, decision-making solutions and processing services. It assists organizations in understanding their markets and customers and helps them find, develop and manage profitable customer relationships to make their businesses more profitable. Experian promotes greater financial health among consumers by enabling them to understand, manage and protect their personal information and helping them control financial aspects of key life events. Experian works with more than 50,000 clients across diverse industries, including financial services, telecommunications, health care, insurance, retail and catalog, automotive, manufacturing, leisure, utilities, e-commerce, property and government. A subsidiary of GUS plc with headquarters in Nottingham, UK, and Costa Mesa, Calif., Experian’s 12,000 people in 28 countries support clients in more than 60 countries. Annual sales exceed $2.5 billion.

For more information, visit the company’s Web site at

The word “Experian” is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.

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