FOR IMMEDIATE RELEASE
Gina LaGuardia for ClassesUSA,
718.761.4800, ext. 49
WorldNow Enrolls ClassesUSA: Online Higher-Education Portal Now Provides Content and Resources to WorldNows National Network of Local Television Station Web Sites
Partnership enables more than 13 million unique visitors to learn more about educational opportunities
New York, August 1, 2006 ClassesUSA®, an Experian company, and WorldNows Local Media Network (LMN) today announced a new advertising and content partnership. Users on more than 100 local station Web sites now have access to ClassesUSAs vast higher-education information while providing a new revenue stream for each LMN affiliate.
With ClassesUSAs wealth of content- and directory-based resources literally at their fingertips, users across the country can learn more about and pursue online higher-education opportunities through degree- and career-specific programs from more than 250 of the nations top accredited colleges and universities. LMN, which reaches more than 13 million unique visitors per month, includes such premiere local TV stations as NBC affiliate KFOR in Oklahoma City at http://www.kfor.com/Global/category.asp?C=49907.
Statistics from the U.S. Department of Education reveal that enrollment in degree-granting institutions is expected to increase by more than 12 percent by 2014, demonstrating an increased interest in the pursuit of higher education. In addition, nontraditional students (primarily working adults) have been the fastest-growing demographic segment in postsecondary education over the last decade, and this trend is expected to continue.
Our mission at ClassesUSA is to empower adults with educational information that is relevant to their goals and lifestyles, said Jordon Keltz, president of ClassesUSA. Our ability to inform users of major local news sites about the career opportunities that an online education can cultivate, and then instantly connect them to those opportunities, is an essential tool for those wishing to enhance their skills and become marketable professionals.
WorldNows goals for its TV station affiliates are twofold: We seek rich, robust content that we can customize for each stations individual Web site needs while providing creative new ways to generate online revenue streams for our stations, said Gary Gannaway, president and chief executive officer of WorldNow. Our partnership with ClassesUSA earns an A+ on both fronts.
The partnership enables ClassesUSA to further enhance its reputation as the most trusted and recognized brand providing professional adults with access to online higher education. ClassesUSA currently powers similar content areas for a number of other sites and portals.
In addition to the ClassesUSA partnership, WorldNow also provides its local affiliates with innovative online products like real estate, automotive, lifestyle and health, which enhances the stations Web sites while growing their online businesses.
ClassesUSA is part of Experian InteractiveSM and the Webs leading higher-education portal online. Each month, more than 1 million adults visit the site, which boasts more than 250 accredited college and university partners. Since entering the online higher-education marketplace in 2001, ClassesUSA has fostered strategic content partnerships with a multitude of portals and Web sites and has built a reputation as the most trusted and recognized brand providing professional adults with access to online educational opportunities. ClassesUSA also publishes Online Degrees® Magazine, a biannual national publication designed to empower adults considering distance learning as the tool to use to advance themselves both personally and professionally.
For more information, visit the companys Web site at http://www.classesusa.com.
WorldNow (http://www.worldnow.com) provides a comprehensive suite of online products, consulting services and revenue programs that enable local media companies to build new businesses on the Internet. Specifically, the company provides five customizable business solutions to more than 270 local media sites, including proprietary broadband-video and Web site publishing tools; a local ad sales consultancy service; an online auto classified program; and Local Media Network (LMN) (http://www.localmedianetwork.com). LMN, the largest online advertising network of local TV stations today, offers advertisers the reach of multiple media properties with the convenience of a single ad buy. WorldNow counts many leading media brands among its customers, including Belo, Cox, Dispatch, Gray, Landmark, Lin, Media General, Meredith, The New York Times, Raycom, Scripps, Time Warner Cable, Tribune and Young.